Chrysler Super Bowl commercial “Born of Fire” Consumes Cannes Awards
Talk about a “Cannes-Do attitude!” The Chrysler brand’s 2011 Super Bowl commercial, ‘Born of Fire,’ was honored on June 25th with five awards at the Cannes Lions 58th International Festival of Creativity held in Cannes, France. Four “Gold Lions” were awarded to the brand for Best Direction, Best Use of Music, Best Automotive Commercial and Best Editing. The brand also took home a “Bronze Lion” for Best Editing. Cannes Lions is the world’s leading celebration of creativity in communications where over 24,000 entries from all over the world are showcased and judged. Chrysler brand’s national advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore.
“The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity,” said Olivier Francois, President and CEO – Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. “The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury.”
Take a look at Chrysler’s award-winning commercial: