Chrysler Dealers gaining ‘street cred’

by mbethard


Chrysler Group LLC appears to be regaining its “street cred” with buyers.

A large portion of this most likely comes from the Auburn Hills automaker’s “Imported from Detroit” advertising campaign, which initially starred Detroit rapper Eminem, in a Super Bowl ad promoting the Chrysler 200.

Chrysler Dealers across the country have reported that “customers are responding to the company’s redesigned cars and its marketing campaign, which is pitching Chrysler as luxury for those who’ve earned it (rather than had it handed to them).”

“They represent a brand of determination that Detroit has come to stand for. These are true stories of people who worked hard and are now able to enjoy the luxury they deserve; and luxury feels better earned,” said Olivier Francois, President and CEO, Chrysler brand and lead executive, marketing.

The next iteration of Chrysler brand’s “Imported from Detroit” campaign began airing in May, starring America’s best-selling minivan, a vehicle that pushes the standard of functionality, technology, comfort, safety and driving experience.

Several young, inspiring stars of Detroit are featured in the Town & Country campaign, including America’s No. 1 female boxer and three-time world champion, LaTonya King, who trains at the legendary Kronk Gym in Detroit, and Mason Pew, a member of Michigan’s 2011 state hockey champions, the Novi Wildcats, who as underdogs overturned the reigning title team.

Hard work and determination are the foundation of a champion. It’s also the foundation of the number one selling minivan in America.

In a category where the competition touts value, family and yes, cool, Chrysler Town & Country simply stands for being the best. It’s a standard that starts in Detroit and spreads its wings to Chrysler Dealers across the country.  Come see for yourself: visit Safford Chrysler Jeep Dodge of Fredericksburg, your #1 Chrysler dealer in Virginia, and take a look at our imports from Detroit.  Your hard work has paid off…..you’ve earned it.

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