Ride it, Drive it, Read all about it!
It wouldn’t be much fun to go car shopping and have to stare in the window of a ‘gallery’ full of cars – not being able to touch them, get any information about them, sit inside, smell the ‘new car’ smell, or especially, go for a test-drive. That thought is entirely unimaginable.
Well, not only does Chrysler offer test drives and product information at the dealership and on their social media sites, just like every other dealer, but they also offer ‘Ride & drives’ which allow prospective customers the opportunity to get behind the wheel of their favorite Chrysler Group cars and trucks and obtain additional product information in a casual setting.
Ride & drives have been around for years, starting with luxury vehicles. In 1993, the Chrysler brand was the first automotive manufacturer to directly support schools in communities through its “Drive 4 the Kids” fundraising events. Ride & drives have now evolved to include all Chrysler Group brands with the thought being that by participating in a wider range of lifestyle events, a wider range of consumers are now able to see and drive the products.
The Chrysler Group brands are reaching out to potential buyers by staging ride & drives where consumers spend their leisure time – at school functions, shopping malls, sporting events, music festivals and even auto shows. The reasoning is that people seem to enjoy checking out new vehicles in relaxed settings while, in some cases, even raising money for charity.
Ride & drive locations often vary by brand and, in many cases, are at locations that match the lifestyles of the individual brand customers, such as the Academy of Country Music Awards ACM Experience (Ram), Drive 4 the Kids events at elementary schools (Chrysler), high school Booster Club fundraisers (Dodge), Camp Jeep auto show test tracks (Jeep) and the Detroit Jazz Fest (Fiat).
“Typically, the scenery isn’t a big factor,” said George Neill, head of marketing strategy and operations for Chrysler Group. “The opportunity to test drive the vehicles provides most of the fun and excitement. More important factors are being in places that allow for an interesting drive route and where the consumers have enough time to spend on the drive.”
Buyers find that the freedom to experience all the amenities the vehicle has to offer ON THEIR TIMELINE is a beautiful thing.
The first all-test-drive auto show premiers in Long Beach, Calif., this weekend, June 15-17, and will feature more than 100 vehicles for guests to test drive. Among the models available will be the 2013 Dodge Dart, making its first public showing in a ride & drive setting.
Here at Safford Chrysler Jeep Dodge in Fredericksburg, we can’t promise you a Ride and Drive in the true sense of the word, but we can definitely promise you a chance to get behind the wheel of your favorite Chrysler Group cars and trucks and obtain any information you need in a casual setting.
Read what our customers have to say:
” This is the first car dealership I’ve been to where I’ve felt completely comfortable. All the staff were kind, and not pushy. I felt like they were up front and honest with me. Not only were they sincere, but they were fun to be around! They are “real people”. Troy has been quick to respond to my queries by email, and even by text, both before and after the purchase of my new Jeep.” – esvia 6/1/2012
” I was looking for a great deal on a quality truck. Ben Clarke was my salesperson and did a stellar job in showing me all the features of the new Dodge Ram trucks. He was patient, knowledgeable and enthusiastic. It was refreshing to work with such a professional that knew the product he was selling. The entire experience was great from beginning to end, no wasted time and all questions were answered. Hats off to Skip for walking me through the warranty and items to assist in protecting my new truck and also to Scott for his patience and exemplary performance in handing the finance side of deal; he worked hard and got me a great interest rate, terms and a comfortable payment. Overall experience was top notch. If you are looking for a quality vehicle and wanted to be treated like a valued customer ask for Ben and his team, you won’t be sorry. This is the second vehicle in five years I have bought from this dealership and the experience keeps getting better. Ben, you and your crew did an excellent job! I love my new Ram Truck! Go Cowboys!” – JSetzer 5/30/2012
Come Join the Safford of Fredericksburg Family!!
SAFFORD CHRYSLER JEEP DODGE OF FREDERICKSBURG
5202 Jefferson Davis Highway, Fredericksburg, VA
540 898 7200 / 888 544 8122