What’s on YOUR Bucket List?

by mbethard

It’s not a car, it’s a lifestyle. The first time you drive one you’ll learn what SRT® Viper owners already know. It’s a consuming passion. You’ll find yourself standing in the garage just staring at it. Your eyes follow the curves and character lines right into the driver’s seat again. So you drive. And the world seems right again. The Viper is finally back after three long years and Safford Chrysler Jeep Dodge of Fredericksburg is one of a very short list of dealers that’s been honored to accept customer orders for the new 2013 Beauty. 

2013 viper safford of fredericksburgWe’ve followed the progression of the Viper since it debuted over 20 years ago. Its shape and capabilities have evolved, but the ethos behind Viper has never wavered. In its early days, the supercar was a raw performance car with little forgiveness on the street. Today, a vast number of refinements provide drivers with more power and performance capability than ever. Modern conveniences and comforts give drivers an ideal mix of track readiness and touring ability.

Two SRT Viper models are yours for the taking, providing the opportunity to choose the venom that best suits your desires. The SRT Viper is aimed at all-out performance enthusiasts seeking a direct connection to the vehicle. Viper GTS is for those pursuing a grand touring coupe ready to tackle twisty canyon passes or challenging road courses at a moment’s notice. No matter the model, Viper is back.

An extensive array of exterior colors, stripe packages and wheel options merge, making the 2013 SRT Viper the most customizable Viper to date. Nearly 150,000 build combinations are available for the exterior alone.

2013 viper safford of fredericksburg

“On this generation of the Viper, we wanted to look back and then we wanted to look forward as well,” said Jim Parker, Head of Exterior Color and Trim Studio, Chrysler Product Design Office. “Then we wanted to look forward yet again. It’s kind of like you are looking back to where we ended up and what was really popular and resonated with hardcore Viper people over the last 18 years.” The classic Viper Red was re-worked and evolved into what is now called Adrenaline Red.

Stryker Red is a new hue that was created to resemble liquid red metal and has been dubbed “the ultimate red.” Most people don’t know this amazing color was developed as a special one-off show car color. Reactions and opinions were so positive we decided to make it a special production color.

New and old alike, the colors on the SRT Viper and SRT Viper GTS continue to set the supercar apart, bringing out its true style and performance attributes.

2013 viper safford fredericksburg

Individuality continues with the availability of two distinguished stripe options. The stripes are applied in the paint booth before the main body color. Only after the paint is cured, a final clear coat is applied ensuring the stripe is an integral part of the finished product. Stripes offered on the SRT Viper start on the hood, make their way over the roof panel and finish on the decklid. Equal-width stripes run the entire length of the SRT Viper GTS starting on the front fascia, gracing its hood, roof and decklid, and finishing on the rear fascia. Bullet Silver, Black Venom and Gunmetal are all offered as stripe colors. Bright White body-length stripes are held exclusively for the 2013 SRT Viper GTS Launch Edition.

Eight wheel options open the doors to further customization from the factory, along with an exterior carbon fiber package, and a carbon fiber aero package for the front splitter and rear spoiler.

Custom tailoring continues inside where premium leather packages, audio packages and other interior options help owners transform the Viper into their perfect vehicle.

2013 viper safford of fredericksburg

SRT® designers went to great lengths ensuring the inside of the new Viper is an upscale space that can go toe-to-toe with any supercar in the world, while maintaining its race-capable functionality. Track-ready seats from Sabelt come covered in the choice between three distinct interior materials including premium ballistic nylon, Nappa leather with Alcantara inserts and the first application of Laguna Premium leather in an SRT.

The 8.4-liter V-10 produces an amazing soundtrack. However, when other audio selections are desired, Viper offers three systems each improving upon auditory pleasure. Ranging from an amazing nine-speaker system, to a top-of-the-line 18-speaker Harman Kardon® package, there’s something for everyone. All three systems are controlled through the 8.4-inch infotainment system, where tracks can be piped in via a number of sources. Its only limits are the driver’s playlist.

2013 viper safford of fredericksburg

The customization continues from there with optional track package, carbon fiber interior package, SRT® Viper GTS Launch Edition Package, GTS Laguna Interior Package, and the Grand Touring Package which offers a number of technology advancements and amenities for the SRT Viper price class including an upgraded infotainment system with full 3D graphic navigation with one-step voice destination entry, Bluetooth compatibility, Satellite radio and HD radio. An embedded cellular connection provides live traffic updates, streaming internet radio and several downloadable applications. The included backup camera eases parking, premium floor mats and a cup holder insert provide a convenient place for beverages.

Missed the chance to cross this one off your bucket list three years ago? Second chances don’t come often, but at Safford Chrysler Jeep Dodge of Fredericksburg, we’ve got three of them for you….3 Vipers ….3 opportunities to make your dream come true.

Emotion. Passion. Obsession.

The 2013 Viper….Let it Consume You



540 898 7200 / 888 544 8122