Safford Chrysler Jeep Dodge of Fredericksburg VA

Virginia car shoppers can visit our Chrysler Jeep Dodge dealership in Fredericksburg to learn more.

Category: Car sales

What’s in a Name?


One of the best episodes of The Simpsons is 1991’s Oh Brother, Where Art Thou?, in which Homer discovers that his long-lost brother, Herb Powell, is the chief executive of a car company.

The Homer

At one point in the episode, Powell (voiced by Danny DeVito) berates his staff for suggesting that the company name a new car “the Persephone,” after the Greek goddess of reviving crops who was condemned to the underworld after eating pomegranate seeds.

“People don’t want cars named after hungry old Greek broads!” Powell yells. “They want names like ‘Mustang’ and ‘Cheetah’–vicious animal names.”

While Ford Motor’s Mustang has one of the best names in automotive history, some marketers who tried to make their cars more high-culture than they actually were, could have used a scolding from a guy like Powell. Did any of Chrysler‘s or General Motors’  customers really believe that driving a Dodge Diplomat would make them more ambassadorial or a Pontiac Parisienne would make them French?

Ever wish you had the awesome job of coming up with such distinct names for all of our vehicles? Are you one of those vehicle enthusiasts who names their car and says “Good Morning” to it when you get in each morning? Do you ever catch yourself thinking, I wish I had a vehicle named _____?

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EXTRA, EXTRA, Read All About Fredericksburg’s Pre-Owned Super Center!


jeff mccallum

Jeff McCallum

An important letter from Safford Chrysler Jeep Dodge of Fredericksburg’s Director of Pre-owned Sales, Jeff McCallum:

I wanted to touch base with you in reference to a selling extravaganza here at the Pre-Owned Super Center of Safford Auto of Fredericksburg!

We are tracking to break a company wide record that has existed for over 30 years and would like you to partake in the festivities. Right now, more than ever, we need to make every deal possible, no matter the price.

If you have a vehicle to trade-in, please make us aware. We are even willing to buy your car without you buying one from us. We need pre-owned vehicles to help us sustain our inventory levels with the amount we are selling. Your car will be worth more to us now then it ever will be. 

Getting straight to the point, we have over 250 Pre-Owned vehicles available that are retail-ready and looking for a new home. We are offering huge discounts – some that are many thousands below retail value! Your trade in could be worth a huge amount more than any “trade-in” value you’ll find.

We want your business and will find a way to make this event so special that you will talk about it with family and friends for years to come. With the huge price reductions and high trade-in values, no one beats a Safford Auto Super Center deal, NO ONE!  From Maine to Miami, the deals here at the Super Center are the best deals around, period. No store is willing to do what we are to make your dreams a reality!

On top of everything, we are passing on Virginia State Safety Inspections for the life of your new vehicle, and we are giving you two years of oil changes. Add this to everything else and it’s a win / win situation!

Please contact me directly to schedule an appointment to take advantage of this special event.

Thank you and congratulations ahead of time!

Jeff McCallum
Director of Pre-Owned Sales
Safford Chrysler Jeep Dodge of Fredericksburg
5202 Jefferson Davis Hwy
Fredericksburg VA 22408
(540) 898-7200 ext:258
jmccallum@saffordoffredericksburg.com
saffordauto.com

Safford Chrysler Jeep Dodge of Fredericksburg sees a glimpse of Alfa Romeo DNA in the New Dodge Dart


dodge dart alfa romeo

2013 Dodge Dart

Chrysler has just released preliminary information on the exciting new Dodge Dart, the first all new car to be born from the Fiat / Chrysler collaboration. The Dodge Dart features the cutting edge C-Evo chassis developed by Fiat and first used in the Alfa Romeo Giulietta.

Chrysler adapted this dynamic platform and cloaked it in all new sheet metal designed and built in America for Americans. With a chassis developed by a company world renown for producing some of the finest driving vehicles ever made, the Dodge Dart promises to offer a driving experience missing from this segment.

Safford Chrysler Jeep Dodge of Fredericksburg is excited to share the Chrysler press release on the new Dodge Dart:

Dodge Hits the Mark With the All-new 2013 Dodge Dart Compact Car

Auburn Hills, Mich. , Dec 6, 2011 – Dodge redefines performance in the compact car segment with an all-new, state-of-the-art four-door sedan delivering class-leading aerodynamics – the 2013 Dodge Dart.

  • Dodge Dart Blends Alfa Romeo DNA and Dodge’s Passion for Performance, resulting in a Groundbreaking Car with the Ultimate Blend of Power, Fuel Economy, Handling and Style
  • The Dodge brand is back in the U.S. compact sedan segment – in a big way – as the all-new 2013 Dodge Dart will make its world debut at the 2012 North American International Auto Show in Detroit, Mich., on Jan. 9, 2012
  • Built on a world-class architecture, Dodge Dart offers three technologically advanced, fuel-efficient and powerful engines, including the 1.4L MultiAir® Turbo
  • Dodge delivers exceptional craftsmanship with class-leading technology and style

With Alfa Romeo DNA and Dodge’s passion for performance at its core, the all-new 2013 Dodge Dart is a thoroughly modern vehicle that’s fuel-efficient, beautifully designed and crafted, agile and brings fun back to driving in the segment.

Similar to the Dodge Dart of the late 1960s, the 2013 Dart offers a special blend of style, performance and innovation. The Dodge brand leveraged its nearly 100-year history of passion for building high-quality, innovative vehicles that stand apart in performance and style, as well as from its partner Fiat’s global compact car expertise, to develop the all-new Dodge Dart.

ALFA ROMEO DNA

 dodge dart alfa romeo

The all-new Dart is the first Chrysler Group vehicle based upon a Fiat architecture – adapted from the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding, agility and safety, with exceptional driving dynamics. The Dart leverages all of these attributes within a lengthened and widened platform delivering segment-leading levels of interior roominess.

dodge dart alfa romeo

The all-new Compact U.S. Wide (CUSW) architecture underpinning the Dart is a state-of-the-art architecture with an industry-leading 68 percent of the body composed of high-strength steel, resulting in a very strong and rigid structure. Combined with responsive steering, four-wheel independent suspension, and available 18-inch wheels, the Dart brings fun back to driving in the compact car segment.

UNMISTAKABLE STYLE

dodge dart alfa romeo

Unmistakable Dodge Design

The all-new 2013 Dart marks the Dodge brand’s re-entry into the compact sedan segment, hitting the bulls-eye with a modern, unmistakable Dodge design that builds upon its performance heritage while evoking emotion, efficiency and fluidity of movement.

Eye-catching exterior proportions are set off from every angle by dynamic lines and curves, along with advanced technology, to deliver class-leading aerodynamic performance. The personality-packed front view is instantly recognizable as an all-new Dodge with its tailored split-crosshair grille, projector headlamps and fog lamps and accentuated fenders.

Signature Dodge full-width LED ‘racetrack’ tail lamps and class-exclusive integrated dual exhaust – both inspired by Dodge Charger – accentuate the athletic and muscular stance of this dynamic and passionate new design.

THREE SOPHISTICATED, FUEL-EFFICIENT & POWERFUL ENGINES

 dodge dart alfa romeo

The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Dart’s fun-to-drive quotient.

Drivers can select from a new Tigershark 16-valve 2.0-liter engine, a 16-valve 1.4-liter MultiAir Intercooled Turbo engine, and a new Tigershark 16-valve 2.4-liter MultiAir four cylinder engine. These three engines, combined with three transmission choices, combine to redefine performance by providing the most diverse powertrain lineup in its class.

MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque, a 7.5 percent improvement in fuel efficiency and a 10 percent reduction in C02 emissions.

THE ALL-NEW DART – BUILT IN AMERICA

 dodge dart alfa romeo

The all-new Dodge Dart will be made in America at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. The Company is in the process of investing $600 million dollars to support the production of future products, including the 2013 Dodge Dart. The investment includes the construction of a 638,000-square-foot body shop, as well as the installation of new machinery, tooling and material handling equipment. Work on the expansion began in the summer of 2010 and will be completed this year.

The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics. Consumers can follow www.Dodge.com/Dart for additional photos and more information about the all-new 2013 Dodge Dart.

About Dodge BrandSAFFORD CHRYSLER JEEP DODGE OF FREDERICKSBURG

For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency.

Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States.

Contact Safford Chrysler Jeep Dodge of Fredericksburg to learn more about the 2013 Dodge Dart. Call to find out when you can order your very own Dodge Dart, take a look at the new Dodge Dart for yourself in our showroom, and take a test drive in this new history-making vehicle.

SAFFORD CHRYSLER JEEP DODGE OF FREDERICKSBURG

5202 JEFFERSON DAVIS HIGHWAY, FREDERICKSBURG VA

540 898 7200/ 888 544 8122

this week’s blog courtesy of Chrysler Media

Your Virginia Chrysler Dealer introduces the New Chrysler 300


2012 chrysler 300

Chrysler’s always intriguing advertising has not let us down once again.  The latest spot in Chrysler’s “Imported from Detroit” campaign made its debut Thanksgiving Day during the nationally televised Detroit Lions vs. Green Bay Packers NFL football game on FOX.  The campaign continues the theme that hard work pays off, and it has resonated nationwide and captured the spirit of the country.

Words written nearly 100 years ago by a Michigan poet laureate about never quitting or running from adversity are just as true today in capturing the resolve of the people of Detroit, and Chrysler, to overcome obstacles and prove their best days lie ahead.

Edgar A. Guest’s 1917 “See It Through” poem is featured in the new Chrysler 300 television spot and print ads. The 60-second television spot weaves the luxury, craftsmanship and best-in-class capabilities of the 2012 Chrysler 300 with the hard-working spirit and toughness of the people of Detroit. As the “See It Through” spot proclaims: the new Chrysler 300 is “more than just our flagship” vehicle, it exemplifies the comeback of Detroit and Chrysler.

The spot opens with Muddy Waters singing “Mannish Boy.” As the song continues in the background, a voice over recites Edgar Guest’s “See It Through” poem as a Chrysler 300 drives through Detroit-area neighborhoods past the people and faces proudly calling Detroit home, including Detroit Lions defensive lineman Ndamukong Suh standing in front of his Chrysler 300. It ends with “The New Chrysler 300. More Than Just Our Flagship” and an “Imported from Detroit” title card.  Take a look:

“This new ad is a humble thanksgiving nod to everyone who has believed in Chrysler’s resurgence. Year-over-year Chrysler brand sales were up 28 percent last month, the best October sales since 2007, and Chrysler 300 retail sales more than doubled. Chrysler has taken Guest’s words to heart, ‘seeing it through’ with sales growth and award-winning products like the best-in-class 31 mpg 2012 Chrysler 300. The 300 represents so much more than just our flagship vehicle.”

-Saad Chehab
President and CEO – Chrysler Brand
Chrysler Group LLC

About the 2012 Chrysler 300

2012 chrysler 300

Ndamukong Suh

2012 chrysler 300

2012 Chrysler 300 Interior Detail

Adding an avant-garde appearance to the letter-series flagship sedans, the all-new Chrysler 300S V-6 and V-8 models take the American brand in a new direction with world-class ride and handling, discrete exterior styling elements, contemporary interior materials and state-of-the-art technology features –including the studio quality sound experience of Beats by Dr. Dre technology.

Designed to be the most luxurious Chrysler flagship sedan ever, the all-new Chrysler 300C Luxury Series takes the Chrysler 300C model further, integrating ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and the legendary 363 horsepower 5.7-liter HEMI V-8 engine with Fuel Saver Technology.

2012 chrysler 300

2012 Chrysler 300 Exterior Detail

The vehicle is available with more than 70 safety and security features and was named a Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). The Chrysler brand was named the ‘Most Ideal Popular Brand’ in AutoPacific’s 2011 Ideal Vehicle Awards based on owners’ ratings of their 2011 cars and trucks.

Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the new 2012 Chrysler 300 series sedans offer world-class technological innovation and quality while delivering stylistic distinction, best-in-class fuel efficiency and premium E-segment sedan features at a legendary value.

2012 chrysler 300

2012 Chrysler 300 Luxurious Interior

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF 8HP45 eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and delivers up to 31 best-in-class highway mpg. And with the most advanced all-wheel-drive system in the E-segment, the all-new Chrysler 300 V-6 AWD models deliver best-in-class city and highway fuel economy (18/27) and even more year-round grand-touring performance.

With more standard equipment than its direct standard full-size segment competitors, the 2012 Chrysler 300 is well-equipped for the individual who is looking for distinctive design, best-in-class seat comfort, 292 horsepower, world-class ride and refinement, and the segment’s largest touchscreen infotainment system — Uconnect® Touch — all at an extraordinary value.

Imported From Detroit…..waiting for you, at Safford Chrysler Jeep Dodge of Fredericksburg.

5202 Jefferson Davis Highway, Fredericksburg, Virginia  540 898 7200

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