2011′s best Super Bowl commercial was Eminem for Chrysler – hands down. How could Chrysler even begin to top it for 2012? Well….a combination of a strong message of hope, optimism and can-do spirit, and a powerful delivery by a unique talent – that’s pretty much just what this country needed.
Sometimes a secret kept is so much more effective than when it all leaks out. Oh sure, there were stories about who the talent would be, but the real story was the message, and that held until the spot aired just before the second half kickoff. And the message couldn’t have been any more appropriate – afterall, how many times has a team come back in the second half?
When you share a message, it’s amazing how it spreads – it only takes one person to start a chain reaction – and we want you, our customers, to know that we appreciate your loyalty to Safford Chrysler Jeep Dodge Ram in Fredericksburg, and your eagerness to stand behind us and spread the word about us.
We want to thank you for helping us soar during our ‘first half’ – all the way to become the number #1 volume Chrysler Jeep Dodge Dealer in the DC/Maryland/Virginia area – we are well aware that we couldn’t have made it this far without you.
All that matters now is looking ahead and continuing forward. We are proud of our vehicles, where they come from, and the accolades they receive, but what matters most is that we’re continually producing the best valued vehicles in the marketplace because there’s nothing better than receiving your personal award – when you buy a brand new Chrysler, Jeep, Dodge or Ram from us – Safford of Fredericksburg.